Our health is determined by many factors, among them: the genetics we inherit; our race, age and gender; our lifestyle; and our socioeconomic environment. These factors differ for everyone and change over our lifespan. Also unique to everyone is their experience with disease and how they respond to prescription drugs or other medical therapies.

Personalized medicine is the use of genomic information – in addition to family history, lifestyle, and environmental factors – to customize health management. By combining genomic and clinical information, more accurate predictions can be made about a person’s susceptibility of developing disease, the course of disease, and response to treatment.

When your genetic information informs your increased risk for a disease and you make lifestyle changes to reduce that risk, personalized medicine has revealed itself. If you have a gene variation that influences how you process a medication and your physician prescribes dosing instructions accordingly, your medical care is now safer, well-timed, accurate, and more cost-effective for you and our healthcare system.

Personalized medicine has the potential to offer patients and their doctors several advantages, including:

  • The ability to make better informed clinical decisions
  • A higher probability of improved health outcomes via better-targeted therapies
  • A lower probability of adverse reactions from medications and treatments
  • A focus on prevention and prediction of disease for earlier disease intervention
  • Reduced healthcare costs


The future of medical care is here now.  Better, more personalized care is here.